Learn the ideal Meta Commercials strategy for 2025. It uses two straightforward ad initiatives, clips created by creators, evaluating brief eye-catching introductions, and simple ways to make it improve as it expands.
It’s getting more difficult to get positive outcomes using Meta Promotions as more individuals exist utilizing these. But agencies managing thousands of ad accounts are uncovering what consistently works across industries.
One such agency recently revealed their proven Meta Ads strategy, built from testing data across more than 1,200 active Meta ad accounts. The outcome? A simple structure that dramatically improves performance while making creative production easier.
This guide breaks down that winning strategy — the Scaling + Testing Campaign Framework, the role of influencer-generated ads, and how to use 10-hook testing to rapidly identify winning creatives.
Unlike older methods requiring dozens of segmented campaigns, the 2025 winning structure uses only two:
This setup solves a huge problem:
Meta often favors proven ads and refuses to spend on new creative, making testing impossible if everything sits in one campaign.
Both campaigns typically use:
Meta blends audiences anyway, so splitting warm/cold is no longer necessary.
Exceptions exist only when targeting different geographical locations.
Your results dictate budget split:
Increase Scaling Campaign budget (up to 80%)
Why? You want to take full advantage of winners.
Reduce scaling budget and focus on testing
Because spending more on non-performing ads is a waste.
This ensures you always have a pipeline of fresh, winning creatives.
Here’s where the strategy becomes powerful.
The agency discovered that instead of creating ads internally, results skyrocket when using:
Some businesses have seen ROAS jump from 2× to 6× just by switching to creator made ads even with the same script.
Meta now offers a free built-in platform:
Here you can:
This removes the old pain of cold emailing influencers.
Not everyone has access yet, but if you do it’s a game changer.
To maximize results, ask each creator for:
Let them follow their style but give them:
Creators know what resonates with their audience — don’t restrict them too much.
This is the part almost no advertisers are using.
A hook = first 3 seconds (line + visual).
2 full videos × 10 hooks
= 20 unique ads for almost the same price.
Creators can record hooks quickly:
High leverage, low cost.
When you combine:
You create a system where:
This puts your ad account in “always scaling mode,” something meta advertisers struggled with in the past.
With AI generating more generic content each year, users will increasingly trust:
This means creator-made ads will outperform AI-generated or company-produced ads even more in the coming years.
The Expansion + Evaluation Initiative Plan, with advertisements created by creators and trying out. 10 various eye-catchers, is a really efficient way to use Meta Promotions in 2025.
It makes setting up your commercials simpler, helps you make improved advertisements, and consistently gives you fresh, effective promotions. This approach supports you stand out many as more companies promote.
