JNS Study Abroad is an overseas education consultancy dedicated to helping students from Bangladesh and South Asia pursue higher education in Japan, Canada, the UK, and other global destinations.
They provide personalized counseling, admission guidance, language training, and visa assistance to ensure a smooth transition for students aspiring to study overseas.
However, despite their solid track record and strong network of partner institutions, JNS faced challenges in generating consistent, high-quality leads and establishing brand authority in the competitive overseas education market.
Low Brand Awareness: Many students were unfamiliar with JNS and its international programs.
High Competition: Numerous consultancies offered similar services, making it difficult to stand out.
Ineffective Social Media Presence: Previous efforts on Facebook and Instagram did not deliver significant engagement or inquiries.
Unqualified Leads: Many inquiries were from students who were not ready or eligible to apply.
Need for Localized Targeting: The brand wanted to reach students in specific regions like Sylhet, Dhaka, and Chittagong.
To help JNS grow, we developed a data-driven and student-focused marketing strategy designed to build trust, improve engagement, and generate qualified leads through social media and search advertising.
Created audience segments based on interests in studying abroad, language courses, and Japanese education.
Ran carousel and video ads highlighting key destinations, success stories, and step-by-step application guidance.
Used Facebook Lead Forms for easy sign-ups without leaving the platform.
Conducted A/B testing on ad creatives and messaging to identify top-performing formats.
Launched Google Search Ads targeting high-intent keywords like “study in Japan from Bangladesh” and “student visa consultancy near me.”
Used retargeting display ads to follow up with users who visited the website but didn’t complete an inquiry form.
Optimized ad copy with clear CTAs such as “Apply for 2025 Intake” and “Book Free Counseling.”
Produced student testimonial videos and “Success Story” posts to build social proof.
Designed visually branded ad templates to create a consistent and trustworthy appearance.
Published educational posts on scholarships, visa updates, and student life abroad.
600+ Qualified Student Leads Generated – Genuine inquiries from students interested in Japan, Canada, and the UK.
55% Lower Cost per Lead (CPL) – Optimized ad structure reduced ad spending while increasing conversions.
+300% Growth in Social Engagement – Significant improvement in likes, shares, and messages.
2.8x Increase in Consultation Bookings – More students booked free counseling sessions via social media.
Enhanced Brand Credibility – JNS became a recognized and trusted name in overseas education guidance.
Video Testimonials Drive Engagement: Real student stories performed best across all campaigns.
Localized Targeting Improves Quality: Focusing on specific cities produced more ready-to-apply students.
Lead Forms Simplify Conversion: In-app lead collection minimized drop-offs.
Consistent Branding Builds Trust: A unified design and tone increased brand recognition and authority.
By implementing a strategic and localized digital marketing campaign, we helped JNS Study Abroad attract hundreds of qualified students, boost brand awareness, and strengthen its position as a trusted overseas education consultancy in Bangladesh.
This success story highlights how authentic storytelling, audience targeting, and conversion-focused strategies can transform a consultancy’s growth in the education sector.
