AK Fashions Company Client Overview
AK Fashions is a modern apparel brand and online boutique offering a wide range of stylish, affordable, and trend-driven clothing for both men and women. Based in Bangladesh, the company…
IQI Bangladesh is a leading real estate marketing and investment consultancy, part of the global IQI Network, specializing in property sales, investment solutions, and project promotions both locally and internationally.
The company assists clients in buying, selling, and investing in real estate with trusted guidance, global connections, and market insights. Despite its reputation, IQI Bangladesh faced challenges in digitally positioning itself as a premium real estate brand and generating consistent, high-quality leads through online platforms.
Low Digital Visibility: The website had limited organic traffic and wasn’t optimized for real estate search terms.
Limited Qualified Leads: Social media inquiries often came from uninterested or low-budget prospects.
High Competition: Competing agencies and property brands dominated online advertising spaces.
Weak Social Engagement: Campaigns failed to communicate the trust and credibility that IQI represents.
Underutilized Local Targeting: Ads were not fully optimized for potential investors in key cities like Dhaka, Chattogram, and Sylhet.
We developed a strategic digital marketing plan focused on brand credibility, high-intent lead generation, and local market positioning.
Our approach combined data-driven social campaigns, targeted lead funnels, and premium visual storytelling aligned with IQI’s global brand tone.
Created location-specific campaigns highlighting premium projects and investment opportunities.
Designed high-impact video and carousel ads showcasing project visuals, amenities, and lifestyle appeal.
Used interest and behavior-based targeting to reach professionals, investors, and expatriates.
Implemented instant lead forms with custom qualification questions to filter serious buyers.
Tested A/B creatives and copy variations to optimize conversion rates.
Conducted keyword research for high-intent queries such as “buy apartment in Dhaka” and “real estate investment Bangladesh.”
Launched Google Search and Display campaigns to capture active property seekers.
Improved on-page SEO and optimized property listing pages for better discoverability.
Integrated Google Analytics & Tag Manager for accurate tracking and ROI measurement.
Repositioned IQI Bangladesh as a premium, trusted property consultant through consistent content themes.
Created market insight posts, success stories, and expert tips to establish thought leadership.
Designed high-quality promotional materials that aligned with IQI’s international brand standards.
Engaged local audiences with Bangla–English bilingual content for greater relatability.
1,200+ Qualified Leads – Across major projects within 3 months.
65% Improvement in Lead Quality – More verified and purchase-ready inquiries.
40% Lower Cost per Lead (CPL) – Through precise audience segmentation.
+280% Increase in Engagement Rate – Stronger interaction from interested clients.
Boosted Brand Perception – Positioned IQI Bangladesh as a trusted real estate authority.
Localized Targeting Drives Conversions: City-specific campaigns yielded better-quality leads.
Trust-Based Marketing Wins in Real Estate: Educational and insight-driven content built credibility.
Lead Qualification Saves Budget: Custom lead forms filtered non-serious inquiries.
Consistent Branding Elevates Perception: Premium visuals and tone aligned with global IQI standards.
By combining strategic lead generation, targeted advertising, and brand storytelling, we helped IQI Bangladesh elevate its digital presence, attract high-value clients, and reinforce its position as a leader in the real estate market.
This project showcases how data-driven digital strategies and authentic branding can deliver tangible growth in a competitive property industry.
