GK Soft Ltd is a UK-based IT solutions company specializing in software development, mobile app design, web solutions, and digital transformation services. The company focuses on delivering reliable, scalable, and innovative technology to clients across industries including education, healthcare, retail, and finance.
While GK Soft offered exceptional technical expertise, it faced challenges in expanding its digital presence, building brand authority, and attracting qualified B2B leads in a competitive UK tech market.
Low Brand Visibility: The website wasn’t ranking for competitive software development keywords.
Limited Lead Generation: Previous marketing campaigns generated low-quality or irrelevant leads.
Strong Market Competition: Competing with established IT service providers in the UK market.
Weak Social Media Engagement: LinkedIn and Facebook pages had minimal professional engagement.
Lack of Targeted Positioning: Needed clearer messaging for corporate clients and decision-makers.
We developed a multi-channel marketing strategy focused on B2B brand positioning, SEO growth, and lead generation to help GK Soft connect with business owners and corporate decision-makers in the UK.
Conducted a complete SEO audit and improved on-page elements (metadata, internal linking, site speed).
Researched high-intent industry keywords like “custom software development UK,” “enterprise app solutions,” and “IT consulting services.”
Created service-specific landing pages with clear CTAs and value-driven copy.
Improved mobile UX and implemented conversion tracking through Google Analytics and Tag Manager.
Developed a LinkedIn content calendar targeting decision-makers, CTOs, and startup founders.
Shared case studies, tech insights, and project highlights to build credibility.
Ran LinkedIn Sponsored Ads promoting GK Soft’s software development services to UK-based professionals.
Used Facebook remarketing campaigns to re-engage website visitors and past leads.
Launched Google Search Campaigns targeting service-related keywords in the UK and EU regions.
Used responsive search ads and optimized landing pages for quote requests.
Implemented lead form extensions for fast submissions on mobile devices.
+200% Increase in Organic Traffic – Improved website ranking and visibility on Google UK.
4x Growth in Qualified B2B Leads – More inquiries from UK businesses seeking software solutions.
45% Reduction in Cost per Lead (CPL) – Optimized campaigns delivered stronger ROI.
+300% Engagement Growth on LinkedIn – Increased profile visibility among industry professionals.
Improved Brand Authority – GK Soft established itself as a credible tech solutions provider in the UK.
LinkedIn Is Essential for B2B Growth: Professional content and targeted ads reached the right audience.
SEO Drives Long-Term Results: Organic visibility significantly boosted inbound inquiries.
Consistent Branding Builds Trust: A unified message across channels increased credibility.
Performance Tracking Ensures ROI: Continuous optimization led to sustainable results.
Through a strategic digital marketing and SEO-led approach, we helped GK Soft Ltd strengthen its brand authority, generate high-quality B2B leads, and establish a strong digital presence in the UK technology market.
This case study demonstrates how data-driven strategy, platform-specific targeting, and professional storytelling can transform growth for tech and software companies.
