Our client, a premium interior design company based in Dhaka, specializes in residential and commercial interior design. Despite offering high-quality services, they struggled to generate consistent leads and attract their ideal clients through digital channels.
Limited Online Presence: The company had minimal social media presence and was not utilizing paid advertising effectively.
Targeting the Right Audience: They needed to attract high-value clients interested in premium interior design services.
Low Lead Generation: Their traditional marketing efforts were not yielding enough inquiries.
High Competition: The interior design market in Dhaka is highly competitive, with many established firms.
Low Engagement on Social Media: Their existing content was not attracting meaningful interactions or inquiries.
To overcome these challenges, we executed a targeted Facebook and Instagram advertising strategy to drive high-quality leads.
Created visually stunning ad creatives showcasing luxury interior design projects.
Ran lead generation campaigns with an easy-to-fill contact form for potential clients.
Used retargeting ads to reach users who had visited the company’s page or interacted with previous ads.
Leveraged lookalike audiences to find more customers similar to those who had inquired previously.
Implemented geo-targeting to ensure ads were shown only to high-income audiences in Dhaka.
Designed carousel ads highlighting different interior styles, client testimonials, and before-and-after transformations.
Used video ads featuring completed projects and designer insights to build brand credibility.
Shared regular posts featuring completed projects, client testimonials, and behind-the-scenes design processes.
Created Instagram Reels and Facebook Stories showcasing time-lapse videos of design transformations.
Hosted live Q&A sessions on social media to educate potential clients about the design process and costs.
Used interactive polls and quizzes to engage users and understand their style preferences.
Shared behind-the-scenes content of work-in-progress projects to create excitement and credibility.
Set up automated chatbot responses to answer inquiries and collect lead information.
Followed up with interested clients via Messenger ads and direct messages.
Offered free design consultations to users who submitted their contact details.
Sent personalized design ideas and project cost estimates to qualified leads.
Provided downloadable interior design guides to educate potential customers and build trust.
350+ Qualified Leads Generated – A significant boost in inquiries from high-value clients.
40% Lower Cost per Lead (CPL) – Optimized targeting reduced ad spend while increasing quality leads.
+300% Increase in Social Media Engagement – More users engaged with posts, videos, and ads.
+200% Growth in Page Followers – More potential clients followed the company on Facebook and Instagram.
Higher Conversion Rate – More leads booked design consultations and signed contracts.
Visual storytelling drives engagement – High-quality images and videos performed best.
Targeted ads attract premium clients – Geo-targeting and audience segmentation improved lead quality.
Retargeting increases conversions – Following up with engaged users led to more booked consultations.
Personalized follow-ups boost trust – Messenger and chatbot automation improved response rates.
By leveraging a strategic Facebook and Instagram marketing approach, we successfully helped the interior design company generate a high volume of quality leads and attract premium clients in Dhaka. This case study demonstrates the power of a well-executed social media campaign in a competitive industry.
