Ausgreen Solar Solutions is an Australian solar energy company specializing in residential and commercial solar installations, including solar panels, inverters, and battery storage systems.
Their mission is to help homeowners and businesses reduce electricity costs and carbon emissions through sustainable, high-efficiency solar energy solutions.
Despite their strong technical expertise and service quality, the company faced challenges in generating consistent leads and increasing brand visibility in a highly competitive solar market.
High Industry Competition: Many solar providers in Australia were targeting the same audience with similar offers.
Low Lead Quality: Previous campaigns generated inquiries that rarely converted into installations.
Limited Online Presence: The website and social media channels were underutilized for lead generation.
Low Conversion Rates: Visitors dropped off before requesting quotes or consultations.
Lack of Localized Targeting: The brand needed to reach homeowners in specific regions of Australia.
We developed a comprehensive digital strategy focused on high-quality lead generation, local visibility, and brand trust across Facebook, Instagram, and Google Ads.
Targeted homeowners and business owners interested in solar savings, energy efficiency, and green living.
Used carousel ads to showcase solar systems, installation images, and financing options.
Designed video ads highlighting real client success stories and cost-saving benefits.
Implemented lead forms directly within Facebook for frictionless quote requests.
Ran search ads targeting intent-based keywords like “solar installation near me” and “best solar panels Australia.”
Used location targeting to focus on key service areas for higher-quality leads.
Implemented display remarketing campaigns to re-engage previous site visitors with strong CTAs like “Get a Free Solar Quote Today.”
Improved landing page structure with clear CTAs, testimonials, and financing details.
Added Google Reviews and Trust Badges to build credibility and reduce bounce rates.
Optimized mobile performance to ensure smooth quote submissions on all devices.
1,000+ Qualified Leads Generated – From homeowners and businesses interested in solar installation.
45% Reduction in Cost per Lead (CPL) – Improved audience targeting and ad optimization.
+280% Increase in Website Conversions – Enhanced landing page design and CTAs boosted quote requests.
Significant Growth in Local Visibility – Top ad performance in key Australian regions.
Stronger Brand Trust – Increased positive reviews and engagement from satisfied clients.
Localized Ads Convert Better: Targeting region-specific homeowners increased lead quality.
Video Ads Build Confidence: Showing real installations and savings stories boosted trust.
Optimized Landing Pages Matter: Clear design and instant quote forms improved conversions.
Data-Driven Refinement Ensures Growth: Continuous campaign optimization lowered CPL and increased ROI.
Through a data-driven digital marketing strategy, we helped Ausgreen Solar Solutions achieve sustainable lead growth, stronger brand authority, and a higher return on ad spend.
This success story proves that combining targeted advertising, conversion optimization, and authentic storytelling can drive measurable success in the renewable energy industry.
