Pathways

Aspire Global Pathways is an overseas education consultancy that guides students in Bangladesh to pursue higher education abroad — primarily in Japan, the UK, Canada, and Australia. Their services include career counseling, university admissions, language training, and visa assistance.

Despite providing trusted, high-quality guidance, Aspire Global Pathways struggled to reach their target audience effectively online and generate qualified student inquiries through digital channels.

Challenges

• Low Brand Awareness: Many potential students were unaware of Aspire’s programs and partner universities.
  
• Weak Online Presence: The website and social media pages were under-optimized for visibility and conversions.
  
• High Competition: Numerous overseas education agencies competed for the same student base.
  
• Low Lead Quality: Previous ads generated many clicks but few serious applicants.
  
• Lack of Localized Targeting: The brand needed to connect with students in key cities like Dhaka, Sylhet, and Chittagong.
  

Our Digital Marketing Strategy

To address these challenges, we designed a targeted digital marketing strategy focused on lead generation, brand credibility, and student engagement across Facebook, Instagram, and Google platforms.

1. Facebook & Instagram Campaigns

• Used interest and behavior targeting to reach students interested in studying abroad.
  
• Created lookalike audiences from existing student inquiries and successful visa applicants.
  
• Designed carousel and video ads showcasing destinations, university partnerships, and student success stories.
  
• Integrated Facebook lead forms for seamless data capture and quick response.
  

2. Google Search & Display Campaigns

• Launched Google Ads targeting key terms like “study in Japan from Bangladesh” and “UK student visa consultancy.”
  
• Used location extensions and call ads to drive immediate inquiries.
  
• Displayed remarketing banners to re-engage website visitors who didn’t submit forms.
  

3. Content & Branding Enhancement

• Developed educational blog posts and reels about admission tips, scholarship opportunities, and student life abroad.
  
• Refreshed website content and visuals to communicate trust, professionalism, and success outcomes.
  
• Shared testimonial videos from past students to strengthen social proof and credibility.
  

Results Achieved

700+ Qualified Leads Generated – Students actively interested in study abroad opportunities.

60% Reduction in Cost per Lead (CPL) – Smart targeting and optimization improved efficiency.

+350% Increase in Engagement – Higher interaction across all social media platforms.

3x Growth in Consultation Bookings – More students scheduled in-person and online counseling sessions.

Improved Brand Recognition – Aspire Global Pathways became a trusted education consultancy among Bangladeshi students.

Key Takeaways

• Video Testimonials Build Trust: Student stories and success reels drove the highest engagement.
  
• Localized Targeting Converts Better: Campaigns focused on Sylhet, Dhaka, and Chittagong produced stronger leads.
  
• Lead Forms Simplify Conversion: Instant form submissions reduced friction and increased response rates.
  
• Continuous Optimization Matters: Weekly testing and refinement kept ad performance strong and costs low.
  

Conclusion

Through a strategic, data-driven digital marketing campaign, we helped Aspire Global Pathways strengthen its brand presence, attract qualified student leads, and achieve measurable growth in enrollment inquiries.
This case study demonstrates the power of localized targeting, storytelling, and conversion-focused ad strategy in the education and visa consultancy industry.